Digital Sports Certification • Module 2

Digital Marketing & Fan Engagement

How sports organizations communicate and engage with audiences online

This module introduces participants to the basics of digital marketing, social media, digital content and online fan engagement in the sports industry.

Part of the Digital Sports Certification • Launching in 2027
View Digital Sports Certification → Back to Certificate
Module Overview

Connect Sports Organizations with Digital Audiences

Sports organizations use digital channels to promote activities, communicate with supporters and build stronger relationships with their audiences.

This module provides a simple introduction to how social media, digital content and online communication are used to support sports marketing and fan engagement.

Thématiques d’apprentissage

What You Will Explore

Digital Marketing & Content

  • Introduction to digital marketing in sport
  • Social media platforms
  • Digital content and promotion
  • Communicating with sports audiences online

Fan Engagement

  • Building online interaction with fans
  • Creating relevant digital experiences
  • Encouraging audience participation
  • Examples of digital engagement in sport
Résultats d’apprentissage

By the End of This Module

  • Understand the role of digital marketing in sport
  • Recognize how sports organizations use social media and digital content
  • Understand basic approaches to online fan engagement
  • Identify simple ways digital communication can strengthen audience relationships
Upcoming Program

Launching in 2027

This module is part of the Digital Sports Certification, scheduled to launch in 2027.

Return to Certificate →