{"id":865,"date":"2026-05-10T15:25:19","date_gmt":"2026-05-10T15:25:19","guid":{"rendered":"https:\/\/gismedu.com\/?page_id=865"},"modified":"2026-05-10T15:25:20","modified_gmt":"2026-05-10T15:25:20","slug":"module-3-marketing-and-commercial-activities","status":"publish","type":"page","link":"https:\/\/gismedu.com\/fr\/module-3-marketing-and-commercial-activities\/","title":{"rendered":"Marketing et commerce"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Description du module<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce module introduit les participants aux dimensions commerciales du sport. Les apprenants explorent les strat\u00e9gies de marketing sportif, les mod\u00e8les de sponsoring, l\u2019engagement des supporters, l\u2019image de marque, le merchandising ainsi que les m\u00e9canismes de g\u00e9n\u00e9ration de revenus dans les environnements sportifs professionnels et communautaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u00e9matiques d\u2019apprentissage<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 Fondamentaux du marketing sportif<\/li>\n\n\n\n<li>\u2022 Strat\u00e9gies de sponsoring et de partenariats<\/li>\n\n\n\n<li>\u2022 Naming, droits de d\u00e9nomination et accords commerciaux<\/li>\n\n\n\n<li>\u2022 Image de marque sportive et engagement des supporters<\/li>\n\n\n\n<li>\u2022 Merchandising et licences<\/li>\n\n\n\n<li>\u2022 M\u00e9dias, diffusion et promotion digitale<\/li>\n\n\n\n<li>\u2022 Marketing des \u00e9v\u00e9nements sportifs<\/li>\n\n\n\n<li>\u2022 Mod\u00e8les de revenus commerciaux dans le sport<\/li>\n\n\n\n<li>\u2022 Introduction \u00e0 l\u2019exp\u00e9rience client et supporter<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats d\u2019apprentissage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la fin de ce module, les participants seront capables de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 Comprendre les principes du marketing sportif<\/li>\n\n\n\n<li>\u2022 Expliquer les structures de sponsoring et de partenariats<\/li>\n\n\n\n<li>\u2022 Identifier les opportunit\u00e9s de revenus commerciaux dans le sport<\/li>\n\n\n\n<li>\u2022 Analyser les strat\u00e9gies d\u2019image de marque et d\u2019engagement des supporters<\/li>\n\n\n\n<li>\u2022 Comprendre le r\u00f4le des m\u00e9dias et du marketing digital dans les organisations sportives<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Module Description This module introduces participants to the commercial dimensions of sport. Learners explore sports marketing strategies, sponsorship models, fan engagement, branding, merchandising, and revenue generation within professional and community sports environments. Learning Topics Learning Outcomes By the end of this module, participants will be able to:<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-865","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Rachid Ghazi","author_link":"https:\/\/gismedu.com\/fr\/author\/gism-admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Module Description This module introduces participants to the commercial dimensions of sport. Learners explore sports marketing strategies, sponsorship models, fan engagement, branding, merchandising, and revenue generation within professional and community sports environments. Learning Topics Learning Outcomes By the end of this module, participants will be able to:","_links":{"self":[{"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/pages\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":1,"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/pages\/865\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/pages\/865\/revisions\/866"}],"wp:attachment":[{"href":"https:\/\/gismedu.com\/fr\/wp-json\/wp\/v2\/media?parent=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}