Digital Sports in Practice
This module gives participants a practical look at how a sports organization uses digital tools, online communication and digital platforms in its everyday activities.
See Digital Sports Concepts in a Real Organization
Participants take part in a guided industry experience with a sports organization and learn how digital tools are used in practice.
The GISM professor helps participants connect what they observe with the ideas introduced in the first two modules and leads a simple case-study discussion.
Observe and Discuss
Industry Presentation
Representatives from the host organization explain how they use digital tools to communicate, share content and connect with their audience.
Professor-Led Case Study
Participants discuss what they observed, ask questions and connect the experience with digital transformation, marketing and fan engagement concepts.
By the End of This Module
- Recognize how digital tools are used in a real sports organization
- Connect digital communication and fan engagement concepts with practice
- Ask relevant questions about an organization's digital activities
- Reflect on simple opportunities to improve digital engagement
Launching in 2027
This module is part of the Digital Sports Certification, scheduled to launch in 2027.