Digital Sports Certification • Module 1

Digital Transformation in Sport

How digital tools are changing sports organizations and the fan experience

This module introduces participants to the role of digital technology in modern sport and how common digital tools are used by sports organizations to communicate, deliver services and connect with audiences.

Part of the Digital Sports Certification • Launching in 2027
View Digital Sports Certification → Back to Certificate
Module Overview

Understand Digital Change in the Sports Industry

Sports organizations increasingly use digital platforms to communicate with fans, share content, deliver services and improve the audience experience.

This module provides a simple introduction to those changes and helps participants recognize the most common digital tools used across the sports industry.

Learning Topics

What You Will Explore

Digital Platforms

  • Sports websites
  • Mobile applications
  • Streaming and digital media
  • Digital ticketing

Digital Fan Experience

  • Online access to sports content
  • Digital communication with fans
  • Using technology to improve convenience
  • Examples of digital experiences in sport
Learning Outcomes

By the End of This Module

  • Understand what digital transformation means in sport
  • Identify common digital tools used by sports organizations
  • Recognize how digital platforms support communication and services
  • Understand how technology can improve the fan experience
Upcoming Program

Launching in 2027

This module is part of the Digital Sports Certification, scheduled to launch in 2027.

Return to Certificate →