Sports Career Management Certification • Module 2

Finance, Contracts, Partnerships & Sports Marketing

Managing the commercial side of an athlete's career

This module introduces participants to financial oversight, contracts, sponsorship, advertising, partner relations, sports marketing and event-management considerations connected to an athlete's professional career.

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Key Areas

Understand the Business Side of Career Management

Finance & Contracts

  • Basic financial oversight
  • Investments and financial planning
  • Sports contracts
  • Contract negotiation support

Partnerships & Promotion

  • Sponsorship and advertising agreements
  • Partner relationship management
  • Sports marketing
  • Sports events, promotion and profitability
Learning Outcomes

By the End of This Module

  • Understand basic financial responsibilities in athlete management
  • Recognize key elements of contracts and sponsorship agreements
  • Support relationships with commercial partners
  • Understand how sports marketing and events can support career growth