Module Description
This module provides an introduction to the principles and practices of sports management. Participants examine the evolution of sports management, operational challenges, organizational strategies, leadership approaches, and emerging business models within the sports industry.
Learning Topics
- Introduction to sports management
- Evolution of the sports industry
- Sports organizations and management structures
- Leadership and decision-making in sport
- Strategic planning in sports organizations
- Project and operations management
- Innovation and digital transformation in sport
- Sports entrepreneurship and business models
- Management challenges in modern sport
Learning Outcomes
By the end of this module, participants will be able to:
- Understand the core principles of sports management
- Identify operational and strategic challenges in sports organizations
- Explain different sports business models
- Demonstrate foundational management and leadership concepts
- Understand innovation trends impacting the sports industry