Module Description
This module introduces participants to the commercial dimensions of sport. Learners explore sports marketing strategies, sponsorship models, fan engagement, branding, merchandising, and revenue generation within professional and community sports environments.
Learning Topics
- Fundamentals of sports marketing
- Sponsorship and partnership strategies
- Naming rights and commercial agreements
- Sports branding and fan engagement
- Merchandising and licensing
- Media, broadcasting, and digital promotion
- Sports event marketing
- Commercial revenue models in sport
- Introduction to customer and fan experience
Learning Outcomes
By the end of this module, participants will be able to:
- Understand the principles of sports marketing
- Explain sponsorship and partnership structures
- Identify commercial revenue opportunities in sport
- Analyze branding and fan engagement strategies
- Understand the role of media and digital marketing in sports organizations